Why We’re Called Mud - And What It Says About Us

By Mud Pies Team

Ever wondered why we’re called Mud?

It’s a question we’re asked often, and the answer says everything about who we are, what we stand for, and why we believe our food tastes the way it does.

It All Starts with the Soil

The name Mud comes from a simple truth:
Great food starts with great soil.

We chose the name because it reflects our commitment to ingredients that are grown and raised with care. Rich, fertile, well-managed land produces better crops, healthier animals, and ultimately more delicious food. So for us, mud is where it all begins.

It’s our way of staying grounded in what really matters, working with local, ethical producers who share our values. That’s the secret to our flavour. No pretence. No compromise. Just down-to-earth good food made with proper ingredients.

The Bee in Our Logo? Nature’s Seal of Approval

You might’ve noticed the bee in our logo, and yes, that means something too.

Bees thrive on well-balanced, well-cared-for farmland. Where you find bees, you’ll usually find a healthy ecosystem. That’s why we see them as nature’s stamp of approval, a symbol of sustainability, responsibility, and connection to the land.

We work with farmers who prioritise biodiversity and nurture their land, and the presence of happy, healthy bees is a sign that things are being done right.

Made with Purpose Since 2009

Mud Pies started in a kitchen in Chichester back in 2009. Christian, the founder, made the very first pie by hand using his grandmother’s recipe, no shortcuts, no compromise. That same ethos still drives everything we do today.

We’ve grown from farmers’ markets to a national pie delivery service, but our values haven’t changed:

• Support small British producers
• Use ethical, local ingredients
• Prioritise flavour over profit
• Treat customers like family

Down to Earth Good Food

Our slogan isn’t just a strapline, it’s a promise.
“Down to earth good food” means food that’s:

• Made with ingredients that come from healthy, honest farms
• Cooked with care by people who love what they do
• Designed to be comforting, filling, and full of flavour, not fuss

We don’t do trends. We do pies that make people happy. From our award-winning Steak & Ale Pie to our summery Hot Smoked Trout Squiche, every product we make is rooted in this philosophy.

Connection Matters

Mud is about more than what’s on your plate. It’s about where that food came from, who made it, and why it matters. We believe in:

• Supporting British farmers
• Giving back to the land
• Creating food with integrity
• Connecting people with proper, honest meals

Because at the end of the day, food should be more than just tasty, it should feel good to eat, in every sense of the word.

So That’s Why We’re Called Mud.

Because the best food starts at ground level.
Because good farming = great flavour.
Because bees don’t lie.
And because staying connected to our roots, literally and figuratively, is what makes our food taste the way it does.

We’re proud of our name. We hope now you’ll think of it differently, too.

👉 Explore the full Mud range here